Insulation Ability
Mobility and Durability
Visual Appeal
Overall Rating

Arctic Zone Ultra 50 Cooler

50 cans (approx. 35 quarts) size

Plastic and metal composition


 Pros: Quick-access lid is super handy, tons of storage space, mobile for its size
Cons: Can be quite bulky, not enough color choices

Easy access lid, SuperFoam insulation, Therma-flect radiant barrier, large external storage pocket, padded shoulder strap and side handle, side mesh pockets
Arctic Zone Ultra 50 Cooler Review

Arctic Zone Ultra 50 Cooler Review

Last Updated by Brandon F. on June 20, 2019

The Arctic Zone Ultra 50 Cooler is the largest offering by Arctic Zone, fitting an impressive 50 cans.  Despite being a soft cooler, the lid is actually hardened and has an easy access hatch and even two cup holders.  This smaller hatch allows you to be able to access the inside contents without opening the entire lid.  A layer of insulation is injected into the side walls which help with cooling. 

In addition, a liner was inserted to help make it entirely leak-proof.  Carrying is accomplished with a padded overhead shoulder strap.  There are also side zipper pockets where you can store your non-perishable goods.  It is available in a few different colors, is made of plastic and some metal, and has approximately 50 cans (or 35 quarts) of storage volume.

Insulation ability –  3 star

While not as impressive as many of the more rugged hard-sided coolers on the market, this still does a pretty good job of keeping items cold.  The insulation and relatively well-sealed lid mean that you can expect 1 to 2 days of cooling before you will need to add ice or replace ice packs. 

The quick-access hatch helps to prolong ice life since you don’t have to open the entire lid in order to get an item inside.  While the overall insulation thickness is comparable to some of their smaller coolers, the fact that this cooler simply holds more volume means that it is less easily affected by the exposure of outside warm air.

Mobility and durability –  3.5 star

This is a rather large soft-sided cooler, so when full it can be quite heavy and bulky.  The fact it isn’t hard on all sides actually helps with mobility some as it will form better to the inside contents.  The shoulder strap is large enough and tough enough to handle the task without the worry of failure. 

The inside liner is, for the most part, waterproof which is nice considering the Arctic Zone line can struggle with this attribute in their smaller sizes.  We like that they added the quick access hatch, cup holders, and side zipper features to this size as we felt the smaller coolers were a bit sparse.  The fabric used is also quite strong and should resist tears that could form from bumping or scraping.

Visual Appeal –  2.5 star

The color scheme and fabric designs on this product are actually quite progressive and give off a much higher-quality feel.  We do wish that there were more color selections, though.  How big of a deal this may be is up to you.

Cost –  2.5 star

This cooler can typically be had in the intermediate price tier online.  We are sort of “middle of the road” at this price point given the product they are offering.

Overall Rating –  3 star

This product attempts to combine a relatively large storage volume with soft-sided technology and it overall does an acceptable job of it.  With up to 2 days of cooling life, a variety of helpful features, and a decent price it should make most people happy that are wanting to go the soft-sided route.  That being said, there are better options out there (even at this price range).

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