All Intermediate Priced Coolers

This is a listing of all intermediate priced coolers that we have reviewed.  “Intermediate” is defined as products that fall in the middle-tier in regards to dollars per quart of storage volume.  In other words, they are typically noticeably more expensive than a budget product but also noticeably cheaper than a premium product.  The reason we analyze these coolers based on dollars per quart rather than simply an overall cost is because it allows for a more direct comparison between two products of vastly different sizes.  For convenience, we have listed out our top intermediate priced coolers in the table below.

Our Top Rated Intermediate Coolers

 Rubbermaid Gott MarineIgloo Marine Ultra Soft Cooler BagArctic Zone Titan 16
rubbermaid gott marine cooler thumbnailigloo marine ultra soft cooler bag thumbnailarctic zone titan 16 thumbnail
Our Rating4 star4 star3.5 star
Price by Volume (Amazon)$$$$$$$$$
Ice Life5-7 days36-48 hours24-36 hours
Our Full ReviewLinkLinkLink

Specifically, intermediate priced coolers oftentimes are in the one to two dollar per quart range.  There is a nice variety of sizes in this tier, ranging from tiny personal ice chests all the way up to huge examples.  Unlike the budget-tier, you will start to see more high-quality materials and metals used in some of these products, and having additional features becomes more common.  Related to this, cooling performance can be noticeably better than the budget offerings but still fall a bit short of some of the top premium coolers.

The primary target for products at this price are people looking for a happy medium between cooling ability/features and cost.  You generally won’t get the extremely long-term ice life and unique features found in the highest brands, but there are still plenty of choices here that will service you and your friends/family fine for most applications.

Igloo Trailmate

Our Rating:

 4.5 star

This cooler combines acceptable ice life with awesome mobility, tons of features, and an attractive look.  We really like how Igloo managed to cram so many cool accessories into this cooler while still maintaining great build quality and a decent asking price.  We highly encourage you to check out this ice chest if you want a large cooler that is more mobile.

Pros: Great mobility, lots of helpful features, good build quality, awesome styling

Cons: Will be a bit pricey for an Igloo, only one size to choose from

Read Our Review of Igloo Trailmate Cooler

Rubbermaid Gott Marine

rubbermaid gott marine coolerOur Rating:

 4 star

The Gott Marine manages to check most of the boxes while maintaining a competitive asking price.  With up to a week of potential ice life, it can hang with much more expensive coolers.  We also like the ergonomic grips and built-in ice packs for an extra boost.  The only minor issues we have is that the lid can be a little difficult to work with and you won’t find quite as high of hardware as in ultra-premium ice chests.

 Pros: Fantastic insulation, very tough, good grips, great price

Cons: Lid can bit a little stubborn, quite bulky

Read Our Review of Rubbermaid Gott Marine Cooler

Arctic Zone Titan 48

arctic zone titan 48 cooler review full

Our Rating:

  4 star

Arctic Zone’s largest remodeled soft-sided cooler, the Titan 48 increases storage capacity while sticking to the great looks and the huge list of features that we love about this brand.  It is reasonably-priced and has good enough ice life to meet most people’s casual needs.

Pros: Very convenient zipperless lid, Smartshelf Technology makes removing items a breeze, Extremely attractive

Cons: Somewhat weak zippers, Lower ice life than advertised in most applications

Read Our Review of Arctic Zone Titan 48 Cooler

Bison SoftPak Cooler Bag

bison softpak cooler bag full

4 star

A proven soft-sided cooler bag, the BIson SoftPak utilizes an extremely tough outer shell and thick insulation to give it a bump in performance.  It won’t have quite the ice life of the top cooler bags but the asking price is much more reasonable.

Pros: Very tough outer fabric, Thick Insulation, Proven Looks

Cons: Somewhat limited ice life for a premium cooler bag

Read Our Review of Bison SoftPak Cooler Bag

Grizzly Drifter

Our Rating:


The Drifter is a small but potent lineup recently released by Grizzly.  These coolers don’t have the longest ice life but are adequate for the size and, outside of some loose stitching, are plenty tough.  Also, they are at a competitive price point.

Pros: Plenty of additional storage areas, Attractive styling

Cons: Threads can unravel easily, Limited size options

Read Our Review of Grizzly Drifter Soft-Sided Cooler

Arctic Zone Titan 16

arctic zone titan 16Our Rating:

 3.5 star

Being a smaller size, the ice performance is somewhat lacking here.  However, outside of this concern, everything else about the Titan 16 is quite good.  The intuitive lid makes accessing items a breeze and we really like the styling of it.  This is an acceptable choice for a small soft-sided cooler if super long ice life isn’t a big concern.

Pros: Very convenient lid, Smartshelf technology is a nice touch, looks awesome

Cons: Struggles with cooling life

Read Our Review of Arctic Zone Titan 16 Cooler

Igloo All-Terrain

igloo all terrain coolerOur Rating:

 3.5 star

We love the mobility of the All-Terrain cooler thanks to its massive wheels.  The cooling is good enough and the asking price is very competitive.  We do wish that Igloo would improve the hinges and also add some more color choices to the mix, though.

Pros: Decent job at cooling, great mobility, looks aggressive, good price

Cons: Weak hinges, no other color options

Read Our Review of Igloo All-Terrain Cooler

Igloo Super Tough STX

igloo super tough stx coolerOur Rating:

 3.5 star

This is a tough-looking cooler that combines good ice life with durable construction.  And it is able to do this while maintaining an acceptable asking price.  The major weak point lies with the fasteners and latches which don’t always close correctly.  But overall, it is still a solid choice.

Pros: Very well-insulated, tough outer shell, looks awesome, acceptable price

ConsFasteners don’t always close tightly, very heavy

Read Our Review of Igloo Super Tough STX Cooler

Sacko Insulated Lunch Bag

sacko insulated lunch bagOur Rating:

 3.5 star

An effective and simple lunch bag that has a spot for everything an individual would need for a lunch.  The zipper quality and material is quite good for a lunch bag at this price point and the looks aren’t bad, either.  The only concern is that it may be a bit too small for someone who happens to pack larger lunches or for any more than one person.

 Pros: Insulation and zipper seal is adequate, easy access top, great aesthetics

Cons: 8-quart option might be a bit too small for some

Read Our Review of Sacko Insulated Lunch Bag

Coleman Xtreme Marine

coleman xtreme marine cooler reviewOur Rating: 3.5 star

The Xtreme Series has recently undergone some updates and the new look is much more attractive.  In addition, the thicker insulation and higher quality materials result in quite good ice life for the size and price.  That being said, the lid can be a bit stubborn to open and close and screws used on the hinges can also strip prematurely.

Pros: Very good ice life, wheeled options for mobility, relatively tough, higher quality materials

Cons: Lid can be too tight, quite heavy, screws can strip, pretty expensive

Read Our Review of Coleman Xtreme Marine Cooler

Coleman Stainless Steel

coleman stainless steel reviewOur Rating: 

This is an extremely attractive cooler and will certainly stand out from the crowd.  Recent improvements make it adequate in ice life and the toughness is bumped up a notch thanks to steel construction and hardware.  But it is limited on features, size options, and it will be a bit more expensive than most other Coleman Coolers.

Pros: Very attractive look, Metal components

Cons: Limited features, Only one size, Somewhat expensive

Read Our Review of Coleman Stainless Steel Cooler

Igloo MaxCold

igloo maxcold coolerOur Rating: 

3.5 star

As its name suggests, the Max Cold is quite good at keeping ice for its price point.  While it won’t hang with the “big boys”, it will hold its own against most other coolers at its price point.  There are also plenty of sizes to choose from including wheeled options.  However, it does come with some concerns.  They include having rather weak handles and hinges as well as needing a bit of a styling update.

Pros: Very good ice life, easy access to items, huge selection of sizes, many wheeled choices

ConsWeak handles, pretty modest styling

Read Our Review of Igloo MaxCold Cooler

Igloo MaxCold Hard Top Gripper

igloo maxcold hard top gripper coolerOur Rating:

 3.5 star

Another portable solution, the Hard Top Gripper is extremely mobile for those who can make do with the small storage space.  Being small does mean that it is very easy to carry and store and the ice performance, despite being little, isn’t too bad.  However, the zipper can be a bit stubborn at times and it needs some additional features to be a real home run choice for us.

Pros: Acceptable job at keeping items cool, easy to carry, modern styling

ConsZipper can get stuck easily and there is only one of them, not enough additional features

Read Our Review of Igloo MaxCold Hard Top Gripper

Ao Vinyl

ao vinyl coolerOur Rating:

 3 star

A tough product that has a good ice life for being a soft-sided cooler, while adhering to some of the benefits that those types of coolers bring.  It does fall a bit short on the looks category, though.  However for someone looking for a rugged but still somewhat mobile cooling solution this should do the trick.

Pros: Great cooling ability, two carrying choices, strong material

Cons: Still prone to scratches, not many external features, looks are questionable

Read Our Review of Ao Vinyl Cooler

Dalix Cooler and Lunch Bag

dalix cooler and lunch bagOur Rating:

 3 star

For a simple and low-cost lunch bag, this will suffice.  While it does have thin walls, the cooling life actually isn’t that bad considering the price.  There are also quite a few places to store additional items.  But there are some quality issues and don’t store anything fragile in the top compartment: it can be easily crushed.

Pros: Good cooling performance for the price, multiple storage areas, affordable

Cons: Quite large for a lunch bag, strap is somewhat weak, items in the top compartment can crush ones in the bottom compartment

Read Our Review of Dalix Cooler and Lunch Bag

Igloo Party Bar

igloo party bar coolerOur Rating:

 3 star

The Party Bar is certainly a unique design and a really cool addition to any large gathering.  The looks are on point and we like how you can divide the storage into different parts.  But the ice life is lacking some and the walls could use a bit of beefing up (particularly in the lid).

Pros: Awesome looking cooler, compartmentalized storage, casters for mobility

ConsPoor ice preservation, flimsy lid

Read Our Review of Igloo Party Bar Cooler


driftsun cooler new

Our Rating:

 3 star

All of the premium components and features we look for in high-end coolers but a bit rough around the edges.  It comes in at a cheaper price but you will be sacrificing some in regards to ice life and toughness.

Pros: Premium features for a more affordable price, decent size range

Cons: Quality issues, Lid doesn’t hold a great seal, inconsistent insulation walls

Read Our Review of Driftsun Cooler

Igloo Island Breeze

igloo island breeze coolerOur Rating:

 3 star

This cooler recently went through an update which resulted in a more modern appearance and slight improvements to build quality.  We also like the mobility thanks to the wheels and extending carrying handle. However, it is a bit limited in how well it cools and the lid can be a little finicky.

Pros: Quite durable, wheeled options for mobility, modern look, decent price

Cons: Low cooling ability, lid can be stubborn

Read Our Review of Igloo Island Breeze Cooler

Rubbermaid Marine

rubbermaid marine coolerOur Rating:

 3 star

This is a decently-priced and relatively durable product that has the insulation ability to be a suitable option for a long weekend fishing trip or even a couple of days longer.  The water-friendly design and materials mean that it will feel right at home in both fresh and salt water.  The weak point is the handle which is notorious for breaking and this is quite unfortunate since there will be a lot of weight behind these when they are full and it would be nice to have a handle that can hold up to the demands.

 Pros: Very good insulation, thick durable plastic, good price

Cons: Plastic hardware can break, quite bulky, very boring design

Read Our Review of Rubbermaid Marine Cooler

Picnic Time Zuma Insulated Cooler Backpack

picnic time zuma insulated cooler backpackOur Rating:

 2.5 star

This is another cooler backpack that doesn’t really inspire us because of some notable issues.  While it does actually have pretty thick insulation that does an above average job of keeping items cool, the available space for these items is severely lacking.  There is ample space for other items, however, and they are also easy to access.

Pros: Decent insulation ability, easy top access, plenty of storage areas

Cons: Limited in insulated storage volume, somewhat flimsy, very plain looking

Read Our Review of Picnic Time Zuma Insulated Cooler Backpack

Thermos Element 5 Lunch Lugger

thermos element 5 lunch luggerOur Rating:

 2.5 star

Thermos is very good at making the most out of a small package and this is no different here. This Lunch Lugger is plenty large enough to package your lunch items for the day.  Plus, it has a handy external pocket for non-chilled items.  But the zippers are notorious weak and you are severely limited on color selections.

 Pros: Large cooling storage for the size, good size for easy mobility

Cons: Zippers break easily, only one color choice

Read Our Review of Thermos Element 5 Lunch Lugger

Ao Canvas

  Ao Canvas coolerOur Rating:

 2.5 star

A very “average” cooler in just about every sense of the word.  It will keep items cool for long enough period of time to be useful and the build quality isn’t terrible, but there are several minor complaints that we wish weren’t there for its intermediate price.

Pros: Acceptable cooling ability, multiple carrying options, many color choices

Cons: Fabric is prone to tearing, weak should strap, occasionally has odd folds in material

Read Our Review of Ao Canvas Cooler

EasyLunchboxes Insulated Lunch Box Cooler Bag

easylunchboxes insulated lunch box cooler bag reviewOur Rating: 

This is an extremely lightweight and mobile product and the build quality actually isn’t all that bad.  But the tiny size and very thin walls mean that you won’t be able to store much and what you do store won’t stay cool for long.  Also, it could use a bit of a facelift in the design department.

Pros: Very light, decent build quality

Cons: Poor cooling ability, too small of storage volume, boring design

Read Our Review of EasyLunchboxes Insulated Lunch Box Cooler Bag

Picnic at Ascot Collapsible Rolling

  picnic at ascot collapsible rolling coolerOur Rating:

 2 star

We think that this product looks lovely and will serve its function for a short picnic.  It will keep items cool for a few hours and there is tons of room for your various picnic supplies. However, it isn’t capable of much more than that and it will cost you more than you would expect.

Pros: One of the few soft-sided coolers on the  market with wheels, lightweight, a nice amount of storage volume

Cons: Very little insulation, poor build quality, only one color option, pretty expensive

Read Our Review of Picnic at Ascot Collapsible Rolling Cooler

Igloo Marine Ultra Soft Cooler Bag

igloo marine ultra soft cooler bagOur Rating:

 4 star

This soft cooler bag has very good ice life for a semi-affordable soft top.  In addition, there is plenty of storage and helpful features such as the top-access lid and padded shoulder strap.  Our only minor complaint lies with the somewhat weak zippers and sometimes questionable stitching near the shoulder area.

Pros: Incredibly good insulation for a soft-side, multiple carrying methods, easy-access top, looks awesome

ConsA bit bulky and heavy, weak zippers and shoulder strap

Read Our Review of Igloo Marine Ultra Soft Cooler Bag

Techni Ice Cooler Bag

Techni Ice High Performance Cooler Bag (14Qt)

 4 star

A viable all-around bag, the Techni Ice Cooler Bag enjoys the extremely thick walls that we have come to enjoy from Techni Ice.  This results in good ice performance and toughness while maintaining a reasonable asking price.

 Pros: Good ice retention, Fair price, Good craftsmanship

Cons: Lack of colors, Not as many features as other soft-sided coolers

Read Our Review of Techni Ice Cooler Bag

Coleman Marine

coleman marine cooler reviewOur Rating: 

We really like the recent upgrades that Coleman has done on their Marine Coolers.  This is particularly true in the Offshore Pro Series which really cranks up the ice life and toughness.  Also, many of the weak hinge issues they suffered from in the past have been corrected. Outside of the somewhat weak handles, these are a solid-performing ocean-friendly ice chest that can be had at a reasonable price.

Pros: Has all the features you need to handle water environments, Good ice life in certain models, Relatively lightweight

Cons: Handles can be weak, Lower-end models have so-so ice life, Bland styling

Read Our Review of Coleman Marine Cooler

Igloo Marine Ultra

igloo marine ultra cooler reviewOur Rating: 4 star

This is one of Igloo’s most proven coolers and it is specially designed for boat outings.  The selection size is massive so everybody, no matter their storage needs, can likely find a model that works for them.  The insulation is adequate (even in the sun) and there are wheeled options for added mobility.  That being said, they can be on the bulky side and prices tend to fluctuate quite a bit depending on where you shop.

Pros: Overall good to very good insulation, many wheeled options, stainless steel hardware, looks very professional

Cons: Bland styling, need to shop around to find good deal

Read Our Review of Igloo Marine Ultra Cooler

Igloo Backpack

Our Rating: 

The Igloo Backpack Cooler has undergone some changes that have improved its looks and ice performance.  The result is a series of mobile coolers that we really enjoy.  Ice life will vary but can reach up to a half day.  And the features that are in place make this a very portable and reliable product.

Pros: Very reasonably-priced, Nice features, Good build quality, Plenty of choices

Cons: Limited colors, No extreme long-term ice solution

Read Our Review of Igloo Backpack Cooler

Picnic Plus Tremont Picnic Backpack

picnic plus tremont picnic backpackOur Rating:

 3.5 star

A nice “all-in-one” package, the Tremont Picnic Backpack has everything that you would need for a picnic.  Plus, it comes together to look very nice.  And it doesn’t hurt that the cooling performance is not half bad.  But all of those extra items do result in a reduced amount of storage space.  Also, people may not be interested in paying the increased asking price for all of the items when they don’t actually need them.

Pros: Great package of assorted picnic items, looks great, cooling area is serviceable enough

Cons: Very heavy for the size, might struggle to store all of your chilled items, container may fall apart over time

Read Our Review of Picnic Plus Tremont Picnic Backpack

Port & Company 6 Pack

port & company 6 pack coolerOur Rating:

 3.5 star

We were surprised by how good this bag was at keeping cold and also how well it was made.  This results in a product that will last for several years and is even waterproof.  However, you will be limited on storage volume.

Pros: Great cold retention, waterproof, very mobile, premium feel to the design

Cons: Limited storage size

Read Our Review of Port & Company 6 Pack Cooler

Sacko Dual Compartment Insulated Lunch Bag

sacko dual compartment insulated lunch bagOur Rating:

 3.5 star

This bag will outperform most similar sized lunch bags when it comes to ice life.  In addition, there are multiple storage areas (both insulated and non-insulated) to meet all of your lunch needs.  Having multiple colors to choose from is an added bonus.  Our only issue is that the material could use a bit of thickening up.

 Pros: Very nice cooling ability, two separate storage areas with easy access, multiple carrying handles, looks great

Cons: Material is a little flimsy

Read Our Review of Sacko Dual Compartment Insulated Lunch Bag

Coleman Soft

coleman soft cooler reviewOur Rating: 

These simple soft-sided coolers are surprisingly resilient and should last for a few years without major issues.  There is also plenty of storage area for the size.  Prices may vary so be sure to shop around.   The major issues include water easily leaking out and a challenge in storing as many cans as Coleman states that it can.

Pros: Look great, a lot of places to store items, plenty of sizes to choose from

Cons: Air easily escapes, exaggeration on how much you can actually store

Read Our Review of Coleman Soft Cooler

Igloo MaxCold Workmans Meal to Go Cooler Bag

igloo maxcold workmans meal to go cooler bagOur Rating:

 3.5 star

This is a very attractive cooler bag that is quite durable thanks to quality materials and decent construction.  It is also easy to use thanks to the multiple access points.  And we really like the overall styling of it.  But the ice life is a little lackluster and the zipper design could be improved upon.

Pros: Multiple access points to stored items, tough outer material, very attractive styling, comfortable padded carrying handle

ConsInsulation performance could be a lot better, can be difficult to get to zipper while carrying

Read Our Review of Igloo MaxCold Workmans Meal to Go Cooler Bag

Coleman Excursion

coleman excursion coolerOur Rating:

 3 star

The semi-recent update to the design resulted in a more attractive styling and subtle ice life improvements.  That being said, the available sizes are on the small side.  It can be an adequate personal cooler for an afternoon outing but may struggle beyond that.

Pros: Lid seals pretty well, rather tough, more progressive styling than predecessor

Cons: Still a little expensive, limited sizes, might be too small for many

Read Our Review of Coleman Excursion Cooler

Arctic Zone Ultra 50

arctic zone ultra 50Our Rating:

 3 star

The largest of the Arctic Zone products, the Ultra 50 has the storage space you need but misses the mark in other areas.  For the size, the ice life just isn’t that great.  That being said, we do like the quick-access lid and comfortable carrying handles.

Pros: Quick-access lid is super handy, tons of storage space, mobile for its size

Cons: Can be quite bulky, not enough color choices

Read Our Review of Arctic Zone Ultra 50 Cooler

Igloo Hard Liner

igloo hard liner coolerOur Rating:

 3 star

This product has good cooling performance and we recommend using ice packs instead of ice for it.  The size is at a happy medium that allows for adequate storage space while still being very mobile and easy to store.  In addition, there are plenty of color choices.  Our only issues are that it is a little too thin and we wish that they would update the carrying method.

Pros: Acceptable ice life (especially with ice pack usage), easy to store and transport, a lot of choices in color

Cons: No handle for carrying, a little too flimsy

Read Our Review of Igloo Hard Liner Cooler

Picnic Time Turismo

picnic time turismo coolerOur Rating:

 3 star

Another attractive offering, the Turismo is designed for someone who needs to keep items cool and look professional while doing it.  There are multiple insulated areas and plenty of spots for other items as well.  And this is accomplished while being able to stay quite mobile and lightweight.  But there are some quality issues, particularly related to the Velcro used and some of the stitching.

Pros: Multiple insulated areas for categorization and increased space, very mobile, professional-looking

Cons: Not waterproof, low-quality water bottle, velcro is weak

Read Our Review of Picnic Time Turismo Cooler


rubbermaid coolerOur Rating:

 3 star

One of the most popular Rubbermaid coolers out there, this product takes a very simple and cost-effective approach.  For the size, you will enjoy nice ice retention and the lid (a common weak point on budget coolers) is quite robust.  But the design is very bland and there simply aren’t enough features to really get us excited.  Plus, the common weak handle problem that plagues some other Rubbermaid models exists here as well.

 Pros: Good ice life for the size, strong lid, decent price

Cons: Weak handles, pretty plain design

Read Our Review of Rubbermaid Cooler

Picnic Plus Savoy Insulated Lunch Tote

picnic plus savoy insulated lunch toteOur Rating:

 2.5 star

A convenient lunch tote, it has enough room to store most normal lunches for a single person.  There are also tons of different color and patterns options to pick from.  But it is severely lacking in how well it does at keeping chilled items cold and only a portion of the available storage volume is designed to even hold chilled items.

Pros: Quite roomy for being a lunch tote, plenty of storage areas, great color and pattern selection

Cons: Struggles with cold retention, not a lot of room specifically for chilled items

Read Our Review of Picnic Plus Savoy Insulated Lunch Tote

Picnic at Ascot Cooler Backpack

  picnic at ascot cooler backpackOur Rating:

 2.5 star

This Backpack is functional.  It is very mobile and there are lots of storage pockets for your various items.  But its ice life is lacking and the straps, while handle, are very weak and prone to tearing prematurely.

Pros: Extremely mobile, plenty of pockets for storage, nice design

Cons: Struggles some with keeping items cool, weak straps

Read Our Review of Picnic at Ascot Cooler Backpack

Thermos Element 5 Can 

thermos element 5 can coolerOur Rating:

 2.5 star

Don’t let the small size fool you: this cooler will store a surprising amount of items.  In addition, the cooling is good enough for its intentions of carrying some cans for a few hours.    But outside of the insulated internal storage, you won’t have much room for storing anything else.  Plus, the zipper is weaker than we would like to see.

 Pros: Adequate job of cooling, carries quite a bit for the size

Cons: Not a lot of other storage options, zipper is very weak, flimsy structure, little variance in aesthetics

Read Our Review of Thermos Element 5 Can Cooler

Arctic Zone Eco Blend 45 

arctic zone eco blend 45Our Rating:

 2 star

The Eco Blend 45 is good for carrying a relatively large amount of items for a short period of time, but not for much else than that.  Issues include leaking walls, boring looks, and too high of an asking price for what you are getting.

Pros: Plenty of storage room, easy carrying with straps

Cons: Very poor insulation ability, easily leaks, very plain appearance

Read Our Review of Arctic Zone Eco Blend 45 Freezer Tote

Dalix Cooler Bag

dalix cooler bagOur Rating:

 2 star

The best thing that this Cooler Bag has going for it is its multiple places to carry items.  Also, it doesn’t have too big of a sticker shock.  However, the construction quality is sub-par (particularly around the strap) and the cooling ability isn’t great.

Pros: Multiple carrying options, additional front storage pockets, decent price

Cons: Cooling ability could be better, strap is very weak, only two color choices

Read Our Review of Dalix Cooler Bag

TheCoolerZone tests and reviews various coolers to find the best products for you. When readers buy our reviewed picks, we earn affiliate commissions that help to support the site.

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