Arctic Zone Titan 48 Cooler
48 cans (approx. 55 quarts)
Plastic, fabrics, and metal composition
Pros: Very convenient zipperless lid, Smartshelf Technology makes removing items a breeze, Very attractive
Cons: Somewhat weak zippers, Lower ice life than stated
Deep Freeze high performance insualation, Triple layer ColdBlock base, Flip-open Zipperless lid, Rhino-Tech exterior, SmartShelf technology, padded handle, multiple front-access pockets
Arctic Zone Titan 48 Cooler Review
Likely inspired by the wildly popular Titan 16, Arctic Zone has expanded their premium soft-sided cooler collection to various other sizes including the much larger Titan 48. As you might have expected, it is designed to hold an impressive 48 cans, making it much larger than its original sibling. This cooler is all about convenience and portability. You see this in its huge array of storage locations including multiple front zippers, the zipperless top access point, easy-to-remove internal shelves, comfortable handle, and much more. It is available in 3 different colors, is made mostly of plastic and fabrics (with some metal components), can store up to 48 cans (or around 55 quarts), and is intermediate priced.
Insulation ability –
Arctic Zone states that you can enjoy up to 3 days of ice life with this product. These are lofty statements and in real-life tests, we didn’t see quite this high. While we did see noticeable improvements over its smaller the sibling, the Titan 16, this was mostly due to simply being larger and not necessarily because of a better design. We saw ice lasting around 48 hours with typical use. You might get higher if you left it in the cool room and never opened it but how often is this actually the case?
As for what gives you the 2 days of ice life, it is thanks to Arctic Zone’s Deep Freeze high-performance insulation which is a relatively thick layer of built-in insulation that is designed to keep hot air out. It also comes with triple layer ColdBlock base that is basically extra insulation on the bottom of the cooler (which is where most of the cold air can escape in many soft-sided cooler designs).
While we appreciate the zipperless design, we don’t see how it is doing anything to help ice life and, in fact, may likely be hurting it vs a more traditional zippered design that can utilize beefier gaskets. Still, 2 days from a soft-sided cooler is nothing to scoff at.
Mobility and durability –
We really like the many cool features that help both using and transporting the Arctic Zone Titan 48. While we don’t think the Flip-Open Zipperless lid is doing any favors in regards to ice life, it does make accessing items and closing the lid a breeze compared to most other soft-sided coolers. To add to the convenience factor, you will enjoy multiple front-access zippered pockets as well as SmartShelf technology which basically creates a protective barrier between objects on the top of the cooler and the bottom of the cooler. For mobility, you have a padded shoulder strap/handle typical to what you will see on medium to large soft-sided coolers.
When it comes to durability, you will see a step up from budget coolers but it will still be noticeably lower than many of the premium (and much more expensive) high-end soft-sided coolers. The Rhino-Tech exterior does a decent job of handling cuts and abrasions and we don’t see any issues with this component, even after several years of use. The problem lies in the zippers. They are notorious for breaking prematurely and will also jump out of their zipper slot when much strain is put on them. This can be very problematic if you are someone who is notorious for over-stuffing your soft-sided cooler.
Visual Appeal –
One of our favorite things about the Arctic Zone Titan series coolers is their looks. They have a very progressive and almost “mean” look that really makes them stand out. Plus, their design is rather unique compared to most other soft-sided coolers on the market (this is partially thanks in part to their zipperless feature on the lid). As for color choices, you have 3 to choose from. This is about average. One thing to note is that all 3 colors are pretty “intense” so if you are looking for a more subtle design to your soft-sided cooler then this might not be a good fit for you.
This product falls into the intermediate price tier based on its storage per dollar ratio. This asking price makes sense to us as it will outperform many of the budget soft-sided coolers out there but fall short of hanging with the “big boys” from Yeti, RTIC, etc.
Overall Rating –
We really enjoyed testing the other Arctic Zone Titan products that we have put our hands on and the Arctic Zone Titan 48 was no exception. Having a much larger storage capacity, it will better fit the needs of many people who plan on needing to carry more cans/food or are planning a longer excursion. There are many features that greatly assist in both mobility and ease of use and this product is tough enough to handle most medium-intensity applications. The ice life, while not groundbreaking, is good enough for a small weekend excursion (but falls a bit short of what the manufacturer states, in our experience). The only issues of note are the flimsy zippers and we acknowledge that the styling isn’t for everyone (but we certainly enjoy it!). This is a viable competitor for those not wanting to spend a huge amount of money on a premium soft-sided cooler but want something that is a step up from a budget model (and its asking price reflects that).