RovR Cooler Review
Last Updated by Brandon F. on 1/15/2021
RovR Cooler is a relatively new brand to us, but they are making a splash in the outdoor world so we wanted to try them out. This company was created to fill a need for an all-terrain, tow-ready cooler that will assist with camping excursions. The idea here is that if you can design a cooler that helps you to carry more, it means less work for you to set up a campsite and get to enjoying the great outdoors!
RovR currently offers a few different sizes of hard-sided coolers (called the ROLLR series), a single soft-sided cooler (called the KEEPR, and that was sold out when we tried to test it), and a small selection of drinkware products. In this article, we will be focusing on their coolers. In the future, if RovR significantly expands its drinkware options, we may explore those as well in a dedicated review.
There are a lot of cooler brands out in this premium price bracket, so a new competitor to the industry must offer something that helps it to stand out. RovR is certainly doing that with some pretty unique features that you won’t find in most other products.
In this review, we will go over the various features that these coolers enjoy, discuss build quality, review styling, perform an ice retention test, and finally give it a score from 0 to 5 stars.
- 1 RovR Cooler Review
- 1.1 RovR Cooler Lineup
- 1.2 RovR Cooler Features/Build Quality
- 1.3 RovR Cooler Ice Retention
- 1.4 RovR Cooler Aesthetics
- 1.5 RovR Cooler Price
- 1.6 RovR Cooler vs. Yeti Cooler
- 1.7 RovR Cooler Review
RovR Cooler Lineup
As mentioned above, RovR has a selection of hard-sided coolers and a smaller selection of soft-sided coolers.
Currently, you can choose from 4 different sizes of their hard-sided coolers: ROLLR 45, ROLLR 60, ROLLR 80, and ROLLR 85. The number designation represents the storage volume in quarts. Depending on which cooler brand you are looking at, there seems to be some variance with how a particular brand will label its coolers. Some use quarts, some user liters, and some even base their name around how many 12oz cans it can hold. We prefer when quarts are used as it is more universal so we appreciate RovR sticking with this.
These size ranges fall into the small, medium, and large spectrums based on the way that we categorize ice chests. Noticeably missing from the selection are personal-sized coolers and giant-sized coolers. But these specialty sizes tend to be the minority so we aren’t surprised that there was more focus placed on more popular sizes. In the future, however, we would be curious to see what RovR could come up with if they decided to pursue a 100+ quart cooler.
From a design and features standpoint, all 4 sizes are pretty similar. The only notable exception to this is for the ROLLR 45 which flips the side that the carrying handle is on to the same side as the wheels. But we will go into greater detail about the many great features that these hard-sided ROLLR Coolers have in a later section.
RovR also offers a single soft-sided cooler option called the KEEPR. This is a lunch tote that isn’t really intended for long-term ice retention. It appears to be pretty good quality from the reviews that we read but we were unable to acquire one for testing in this review. But in the future, we hope to try it out and will give you our thoughts on it.
RovR Cooler Features/Build Quality
In this section, we will go over the various RovR Cooler features and then discuss the build quality. As we mentioned above, the only way that a new cooler brand will survive in today’s market is to offer up something different than the competition. We feel that RovR has achieved just that.
One of the most notable features that you will first see is the intimidating tires that come equipped on all RovR hard-sided coolers. These are 9” tires that come with some aggressive tread that will help to provide grip even in the toughest of ground conditions. Also, these tires are puncture-resistant so you won’t have to stress about rolling them over rocks or other sharp edges.
Working along with these tires, there is also an aluminum pull-side handle. One really clever feature of these handles is that they have rubber grips on both sides of the handle. This allows for 2 people to pull the cooler in tandem. This can be helpful when the cooler is full (heavy!) and you are having to go over rough terrain or up a hill.
This handle design is available on the ROLLR 60, ROLLR 80, and ROLLR 85. The smallest size, the ROLLR 45, foregoes this for a more standard extending 1-person handle. The decision to not go with a 2-person handle was likely due to the smaller size of this cooler. Also, the handle on the ROLLR 45 is located on the same side as the wheels. This is in contrast to the largest sizes which have their handles on the opposite side from the wheels.
For those that prefer a more traditional method for carrying their cooler (may be preferable when the cooler is empty), there are also molded grooves on both sides of the cooler that can be used as handles. This is available in all cooler sizes.
Another unique feature that was haven’t seen any other cooler brand outside of RovR tackle in this manner is the Wagon Bin. This is a collapsible storage container that is helpful for toting camping gear such as blankets, small chairs, tents, cookware, etc. When not in use, you simply collapse it down into something that can be used both as a seat pad and that also provides additional insulation. We don’t know specifically how much of an impact this has for insulation but it definitely doesn’t hurt! You can also completely remove this from the cooler to maximize the storage volume that you have.
For those bicyclists out there, RovR even offers a bicycle conversion kit that they have dubbed the “BiKr Kit”. This kit is comprised of a metal bar that mounts from your RovR Cooler to the back tire of your bike. This allows you to easily transport your cooler with the help of your bike. Obviously, this may prove to be a bit more challenging if you are on rough terrain, but it is a really cool idea that we feel would work quite well on paved roads. We didn’t have a chance to check this accessory out but wanted to at least mention it in this review.
There are other accessories (sold separately) to help your RovR Cooler not only stand out but be even more versatile. These include dual cup holders and prepping boards.
RovR Coolers also have many of the more traditional features that you are used to seeing in premium hard-sided coolers.
To assist with ice retention and protecting your stored items, you will find rubber latches and an oversized gasket. This is a similar approach that you have likely seen in other premium coolers on the market. RovR does a good job implementing these features and they are an integral part of maximizing ice life (which we will go into more details about in the next section).
Inside the cooler, there is also an included dry storage bin. This is a great place to put items that you don’t want to get as cold or be directly exposed to the ice/water. We personally use this area for things such as bread, chips, and even napkins or towels. If you don’t need the added versatility of the dry storage bin, it is easy to remove to store away elsewhere.
Other helpful (but more common) features include a high-flow drain plug, non-skid feet, and anchor points. As far as we are concerned, these are basically expected in any hard-sided cooler at this price range these days.
Now let’s briefly go over build quality.
RovR Coolers enjoy relatively thick plastic walls. These walls are made of high-density foam and utilize similar rotomolded technology that we come to expect in higher-end coolers today.
Wall thickness varies quite a bit on these coolers due to their unique shape. These coolers have many aggressive edges and faces. There is no denying that it looks great (more on that later), but it does make measuring wall thickness a bit more challenging. Take for instance the dimensions that RovR provides for their ROLLR 45:
As you can see, a lot is going on! But to give you a general idea, wall thickness varies from around 1” thick up to over 2” thick in some places.
Another area you have to be careful about when it comes to durability is with additional features. Having lots of helpful features on a cooler is certainly appreciated, but those very features can sometimes be weak points on the overall durability.
We are happy to report that all of the features we tested seem to be made of extremely high quality. The wheels in particular are quite impressive. We have no concerns about the thick rubber tires failing in the short to mid-term. The metal components used not only around the wheel assembly but also in attaching the lid are great as well. They are made of stainless steel so they are not only strong but also resilient to rust and corrosion.
Finally, it is worth mentioning that all RovR Coolers are certified bear-resistant. And they stand behind their product with a 5-year limited warranty.
RovR Cooler Ice Retention
All the neat features in the world will only get a cooler brand so far. At the end of the day, the cooler also needs to excel at what it is originally intended to do (keep items cool). This aspect is essential if that cooler brand hopes to survive.
We went into our ice testing over the RovR hard-sided coolers not really knowing what to expect. Due to the unique shape and varying wall thicknesses, it was hard to compare this cooler to other similarly-sized coolers that we have previously tested. One of our concerns was that certain walls did fall on the thinner side of the spectrum. And in our past testing, we had discovered that oftentimes the thinnest wall on an ice chest tends to drive the overall ice life.
That being said, these coolers due utilize a nice gasket/latch system. And while we question the overall impact of using the included Wagon Bin as an extra layer of insulation, RovR did state that it does provide another layer (which we certainly can’t disagree with).
According to RovR’s website, they said that they achieved over a week of ice retention and have had reports of 10+ days of ice retention. Of course, we don’t know anything about the specifics of their testing (how much ice was used, how often it was opened, the temperature of surroundings, etc.). So the only way for us to truly know how RovR Coolers compare to the competition is to conduct our own ice testing.
For our testing, we fill the cooler up approximately halfway with ice. We then will occasionally open up the cooler for a few seconds to emulate real-life use. With it being winter right now, we couldn’t simulate a high-temperature summer environment like we are used to here in Texas, so that also likely resulted in the numbers being boosted some.
What we want to stress with all of our ice retention testing is that the results are not meant to be written in stone. There are lots of variables at play that will help (or hurt) your particular ice results.
Now on to the chart:
As expected, we saw an increase in estimated ice lift as you scale up to the larger sizes. The range of ice life also increases with larger sizes. From previous experience, driving variables such as how much ice you use, storage location, how often you open it, etc. end up making a bigger impact on the larger sizes. If you really load it up with ice and don’t open it often, these larger coolers can hold ice for quite some time!
The smallest size, the ROLLR 45, saw an ice life of 3 to 4 days. This makes it good for a typical weekend trip. The largest size, the ROLLR 85, bumped ice retention up to 160+ hours in optimal conditions. This equates to about a week of ice retention (which is about what RovR stated on their site). At these numbers, you can pack this cooler for a weeklong road trip or a large camping expedition. It is also good for tailgating since the cooler is likely to be opened way more often.
While RovR did mention that 10+ days was reported, these types of numbers only seem feasible to us if you were to fill the cooler with ice, store it in a dry location, and never open it.
Compared to other premium ice chest brands on the market, this falls in about average. We feel that what is holding RovR back from really pushing the envelope on ice retention is that some of the walls on their coolers are not as thick as other walls. We assume that these thinner walls are what is driving a majority of the ice melting. But having the embedded wheels and attractive design is the price you have to pay for this.
RovR Cooler Aesthetics
While styling may not be as high on the “want” list for some, it is still worth discussing. It is always nice to have a cooler that stands out from the masses on the lake or at the football game.
And in that regard, we feel that RovR has one of the best looking coolers on the market right now in their ROLLR Series.
There are a few different color choices to pick from depending on which size you go with. From what we have seen, the ROLLR 60 has the most color choices with 4. At the time of this writing, you can choose between the following colors: Moss, Desert, Power, and Magic Hour.
Another cooler aesthetic feature that RovR has is the styling of the internal carrying tote/wagon bin. As you can see in the image below for the “Magic Hour” color, the additional colors and styling that the wagon bin accessory embosses really give a nice pop to the overall look.
Compared to other premium cooler brands on the market, the color options are about average or slightly below average. Certain brands that we have tested offer a dozen+ colors in some cases in addition to a variety of specialty color schemes like camo or professional team colors. We couldn’t find anything like that being offered from RovR at this point.
Ignoring colors, the shape and general styling of these ice chests are really attractive. The way that the wheels are built into the body of the cooler and the aggressive overall shape of the cooler really makes it stand out. Combine that with the aggressive tread and 5-spoke rims on the tires, and you have a product that looks attractive and tough at the same time.
Another one of our favorite aesthetic additions is the logo plate. This plate contained the RovR log. It not only looks great but it is also where you attach accessories such as the BiKr Kit.
One aspect that we hope RovR will visit in the future is expanding their color choices and also allowing for custom logos and team colors to be made. This is something that brands such as Yeti have done for many years and it appears to be very popular.
RovR Cooler Price
We are used to seeing high sticker prices on premium coolers, and the RovR ROLLR Coolers are no exception. In fact, these are among the most expensive coolers on the market right now. They are even more expensive than Yetis for a given size!
That being said, there are a lot of extra features and accessories that RovR Coolers have those other coolers can’t match. The high-quality wheels, Wagon Bin, dry storage tray, etc. are beneficial and clever additions, so that does help to justify the price somewhat. However, for someone who is only after a simple cooler that can keep ice for a long time, there are comparable performing products out there that are much cheaper.
But there is no denying that if you do decide to splurge and purchase one of the most expensive coolers on the market, you will be getting a high-quality cooler that performs well and should last for years. Not only that, but the styling and features will help it to stand out from the masses of Yeti Coolers, RTIC Coolers, Engel Coolers, etc.
RovR Cooler vs. Yeti Cooler
A common comparison that consumers make is “XYZ” Cooler vs. a Yeti. There really isn’t surprising to us as Yeti has been a household name for over a decade now. And their quality and performance have given them a very impressive reputation. However, as we are all aware, there are many more cooler brands out there that are really pushing to take some of this market share away from the Yeti Giant.
So how do RovR Coolers compare to Yeti Coolers?
From a feature standpoint, we have to give RovR the edge. While Yeti has an impressive array of accessories that you can buy (for an extra cost), RovR’s features that are included with the purchase of a cooler is more expansive. Plus, the features that they do have to combine the traditional/expected with some more unique features that you won’t find elsewhere.
In regards to ice retention, both brands are pretty similar. Both brands promise multi-day ice retention no matter which size you go with.
As for durability, they are pretty equal as well. Both brands utilize high-quality materials and construction. Both are grizzly bear-proof. And both stand behind their products with good warranties and customer support.
Where Yeti does have an edge is in its color and size choices. With RovR Coolers, you are limited to just 4 sizes and a maximum of 4 colors. With Yeti, you can choose from dozens of sizes and colors.
That being said, we prefer the styling of RovR over Yeti. Yeti takes a very traditional and safe approach to how they design their coolers. RovR Coolers have a more progressive styling and look quite menacing with their oversized all-terrain wheels and sharp edges.
Lastly, let’s discuss the price. In nearly all of our other comparisons vs. Yeti Coolers, the competing brand usually is the cheaper option. There is no denying Yeti Cooler’s quality and craftsmanship, but they are quite expensive. And this may price them out for some consumers looking to save some money.
Well, in the case of comparing a Yeti Cooler’s price to a RovR Cooler’s price, the Yeti Cooler may actually end up being the more affordable option!
In both scenarios, you will be dropping some major cash for an awesome cooler. And the price difference may be negligible at best. But if you are on a tight budget and looking to minimize the hit to your wallet, both of these brands may be out of reach.
Overall, it is too close to call about which is better between Yeti and RovR. Both have their strong points and their weak points. But overall, you can’t go wrong with either.
RovR Cooler Review
Pros: Some really unique features, Great build quality, Attractive styling
Cons: Very expensive, Limited color choices, Only wheeled options
Features: Deepfreeze dry bin, High-performance wheels, Telescopic handle, Oversized rubber gasket, Fast flow drain plug, Non-skid feet, Removable wagon bin, BiKr kit (optional), Cupholder attachment (optional)
RovR attempts to stick out from the crowded premium cooler category with its small but proven selection of hard-sided coolers. Dubbed the ROLLR Series, these coolers all come with robust all-terrain wheels in addition to other helpful features. There is no denying the build quality and styling, but expect to pay handsomely if you want to enjoy it. Current size options include 45, 60, 80, and 85 quart options.
Features/Build Quality –
As we mentioned earlier, RovR has a nice combination of traditional features that you are used to seeing as well as some that you may have never come across before. Most notable of these are the Wagon Bin (which a tote that can be used to carry various items and then tucked away when not in use), oversized wheels, telescopic handle, and some clever accessories such as their BiKr kit. On top of this, all of the features that you are used to seeing in a high-end cooler are present (quality gasket system, strong latches, anti-skid feet, drain plug, etc.).
From a build quality standpoint, we came away quite impressed. These coolers utilize all of the latest construction technology including high-density foam, rotomolding construction, and stainless steel hardware. And RovR stands behind their product with a 5-year limited warranty and grizzly bear certification.
Ice Retention –
Ice life is about average for a premium cooler. Depending on the specific model you go with, how much ice you put in it, and how often you open it, you can expect anywhere from 3ish days up to well over a week of ice life. The one aspect of the RovR Cooler design that we feel is holding it back from even longer ice numbers is the inconsistent wall thickness. Due to embedding the wheels into the body and the aggressive design, we noticed that some walls aren’t as thick as others. This may play a part in these coolers not being on the upper end of the ice life spectrum. Because outside of this issue, everything else that you need for long ice retention is present.
Visual Appeal –
We absolutely love the styling of the RovR ROLLR Coolers. The oversized wheels look great and give off some bling thanks to their metallic 5-spoke rims. The curves and corners of this cooler are very modern and look quite different than your traditional cooler. The available colors look great, but we wouldn’t mind having a few more of them. Some models only offer 3 colors. Also, we would like to see RovR explore multi-color and specialty design options in the future. But outside of this minor complaint, these ice chests look great.
The main negative of RovR Coolers is their price. They are among the most expensive coolers on the market for a given size. They even rival Yeti for sticker shock!
That isn’t to say that you don’t get a lot with your money here. If you decide to open up the wallet and purchase one of these coolers, you will enjoy a high-quality product that comes with some helpful features. And it looks the part of a premium cooler as well. But obviously, not everybody can afford such a high sticker item.
Overall Rating –
We came away from our testing of RovR Coolers overall impressed. Everything that we look for in a great cooler is there: good ice retention, excellent build quality, plenty of features, and a couple of things that make it stand out from the other brands out there. The only complaints we had were in lack of color choices and, of course, the price.
If money isn’t a concern and you were already eying a Yeti or Orca Cooler, then consider adding RovR to the list. These coolers can go toe-to-toe with any of those brands and also have a few tricks up their sleeves that not even those brands can’t match.