Insulation Ability
Mobility and Durability
Visual Appeal
Overall Rating

Packit Freezable Bag

Many different shapes and sizes

Plastic and rubber composition


Pros: Big uses itself as cold source, very mobile, a huge variety of color and pattern choices
Cons: Doesn’t stay very cold by itself, has construction issues and weak materials, expensive for the storage size

Freezable gel built into liner, zip closure, adjustable strap handle


Packit Freezable Bag Review

Packit Freezable Bag Review

Last Updated by Brandon F. on June 19, 2019

This is our Packit Freezable Bag Review.  Packit Freezable Bags come in a wide variety of shapes and sizes.  Some of these examples include lunch bags, mini lunch bags, carryall lunch bags, sandwich bags, salad bags, grocery bags, picnic bags, bottle bags, and wine bags.  The general premise behind Packit products and their real selling point is that they approach cooling items differently than conventional coolers. 

Rather than add ice or ice packs to the cooler, the bag itself is put in the cooler the night before use.  These bags have a freezable gel built into the liner that will absorb and maintain cold for up to 10 hours.  Most of these bags are for personal or lunch use and as such have the typical features one would expect for this type and size of product: overhead carrying handle, single front zipper pocket, etc.

Insulation ability –  2 star

These products will not retain cold for very long by themselves.  They are not insulated, air-tight, or contain other conventional features found on most coolers.  Instead, the bag itself is the cold source.  Depending on the size and environment, one can expect the bag to perform for up to 10 or 12 hours. 

After that, they will need to be refrozen or a more standard way of cooling will need to be implemented.  One pro to this is that opening and closing the bag will have little effect on that cooling performance since the cold is emitting from the bag itself and not necessarily strictly from inside.  The rate of warmth the bag will experience will be pretty consistent whether opened or closed.

Mobility and durability –  2 star

These bags are quite small and as such extremely mobile.  The other added bonus of having the bag be the cold source itself is that you don’t have to load up the bag with heavy ice or ice packs.  This can significantly cut down the overall weight of the bag and make it easier to carry. 

Many of these bags also come with an optional outside zipper area to store more items and most generally have an overhead carrying handle.  Unfortunately, the build quality is lacking and they tend to fall apart relatively quickly.  This has a two-part effect in that it can obviously affect the fit and finish of the bag and but it can always directly affect the performance both in handling details as well as how well it keeps things cold.  Because of this, performance and looks can go downhill drastically if these products start to fall apart.

Visual Appeal –  4 star

There are literally hundreds of different variations, colors, and patterns so no matter the person or their interests there is likely a choice that fits them.  The bags themselves are relatively plain in terms of features but the wild designs that they have overcome this minor complaint.

Cost –  2 star

These bags fall into the premium tier, mostly due to their small storage size.  Overall, however, they are still plenty affordable.  But for someone who is strictly worried about how much storage volume they are getting for a given price, you may come away disappointed.

Overall Rating –  2 star

The Packit Freezable Bag Review receives 2 out of 5 coolers.  The only real bright spot of these products is their huge array of color and pattern choices and its mobile size.  Besides that, they do a pretty poor job of keeping items cool for very long (since the bag itself is supposed to be what is doing the cooling), have some construction issues, and are pretty expensive for what you are getting.  We recommend shopping around for something else.

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